Thailand Travel Tips

Using Color in Graphic Design

What color?

In 1666, the English scientist Sir Isaac Newton discovered that when pure white light passes through a prism, it separates into all visible colors. Newton also found that each color is composed of a single wavelength and can not be further apart in other colors.

Other experiments have shown that light could be combined to form other colors. For example, red light mixed with yellow light creates an orange. A color resulting from a mixture of two colors is known as metamerism. Some colors such as yellow and purple, they cancel each other when mix and produce white light. These colors are known as supplements to the competition.

The color psychology – psychological effects of color

Although the color perception is subjective, there are effects of color who have a universal meaning. The colors in the spectrum of reds are called warm colors are red, orange and yellow. These warm colors evoke emotions ranging from feelings of warmth and comfort to feelings of anger and hostility.

The colors in the blue part spectrum are known as cool colors and include blue, purple and green. These colors are often described as quiet, but may also appeal to the feelings of sadness or spirit of indifference.

Meaning of colors

Our reaction to color is almost instantaneous and has a profound impact in the decisions we make every day.

Meaning of blue

Blue is the most "favorite color." Blue is considered trustworthy, reliable and committed. The color of the sky and sea, blue is perceived as a constant in our lives. Like the color of the collective mind called others and can cause the body to produce chemicals that are calming; However, all blues are serene and calm. Electric or brilliant blues become the a dynamic and spectacular, a nice color, which expresses the intoxication. Certain shades of blue or abuse can be as cold or indifferent. Blue is the least " gender color, using the equality between men and women.

How the effects of blue-physically and mentally:

• Soothing and calm
• Cooling
• AIDS intuition

Key words: Wed, men, productive (interior) skies, peace, unity, harmony, tranquility, calmness, serenity, confidence, conservatism, water, ice, loyalty, reliability, cleanliness, technology, winter, depression, coldness, idealism, obscenity, vulgarity, air, wisdom, royalty, nobility, Earth (planet), Virgo (light blue), Pisces (pale blue) and Aquarius (dark blue) (star sign), strength, steadfastness, light, friendship, July (blue sky), February (deep blue), peace, mourning (Iran), truth, love, sadness, coldness, the Virgin Mary. In many diverse cultures blue is significant in religious beliefs, believed to hold the evil spirits.

Meaning of green

Green occupies more space in the spectrum visible to the right eye and is second only to blue as a favorite color. Green is the color permeates the natural world is an ideal part of design, because we are so used to seeing everywhere. The natural greens, from forest to lime, are considered quiet and refreshing with a natural balance of heat and cold (blue and yellow) low. Green is considered the color of peace and ecology. However, there is "institutional" to the green, associated with the disease or issued by the government that evoke emotions negative as do the slug "or bilious greens.

How green our physical and mental effects:

• Soothing
• Mental and physical relaxation
• It helps alleviate depression, nervousness and anxiety
• It provides a sense of renewal, self-control and harmony

Keywords: intelligence, Nature, bad spirits, spring, fertility, youth, environment, wealth, money (U.S.), good luck, vigor, generosity, go, grass, aggression, inexperience, envy, misfortune, coldness, jealousy, disgrace (China), illness, greed, corruption (North Africa), life eternal, air, earth (element classic), sincerity, hope, Cancer (bright green, star sign), renewal, natural abundance, growth, health, August, balance, harmony, stability, moderation, creative intelligence, Islam, the ordinary. In the Middle Ages, both green and yellow were used to symbolize the devil. Green is considered the luckiest color in some western countries like Britain, Ireland and the United States

Meaning yellow color

Yellow shines with optimism, light and happiness. Shades of golden yellow carry the promise of a positive future. Yellow will advance from the colors of the environment and create optimism and energy, and to promote creative ideas.

How yellow effects us mentally and physically:

• Mentally stimulating
• It stimulates the nervous system
• Active Memory
• Encourages communication

Keywords: Sunlight, joy, happiness, earth, optimism, intelligence, idealism, wealth (gold), summer, hope, air, liberalism, cowardice, illness (quarantine), risks, dishonesty, greed, weakness, greed, femininity, happiness, sociability, summer, friendship, Gemini, Taurus, Leo (golden yellow zodiac signs), April, September, deceit, hazard signs, death (Middle Ages), mourning (Egypt), courage (Japan), God (gold). Yellow ribbons were used in time of war a sign of hope that women expect their men to return. In the Middle Ages, both green and yellow used to symbolize the devil.

Color Meaning orange

Orange, a close relative of red, sparks more controversy than any other color. Usually strong positive or negative association orange and true orange generally creates a strong "Love it" or "hate" response than other colors. Fun and flamboyant orange radiates warmth and energy. Interestingly, some tones of orange such as terra cotta, peach or rust have very broad appeal.

How it affects us mentally orange and physically:

• Stimulates activity
• Stimulates appetite
• Encourages socialization

Keywords: Hinduism, Buddhism, happiness energy, balance, heat, fire, enthusiasm, extravagance, fun, aggressive and arrogant, flashy, overemotion, alert, danger, autumn, desire, Sagittarius (star sign), September. Orange has less intensity or aggression than red and is calmed by the joy of the yellow. Orange is the Royal family of Holland. As such, in the Netherlands Orange symbolizes royalty and as William of Orange was a Calvinist Protestant Orange symbolizes particularly in Ireland (Orange Irish).

Significance of red

Red has more associations personal than any other color. Known as a stimulant, red is inherently exciting and the amount of red is directly related to the perceived energy level. Red draws attention and the use of red as an acute accent can immediately focus attention on a particular item.

How the effects of red mentally and physically:

• Build enthusiasm
• Increases energy
• encourages action and confidence
• A feeling of protection against fear and anxiety

Keywords: passion, strength, energy, fire, love, sex, excitement, speed, heat, arrogance and ambition, leadership, masculinity, power, danger, glitter, blood, war, anger, revolution, radicalism, socialism, communism, aggression, summer, autumn, stop, Mars (planet), respect, Aries (sign of star), December, the Roman Catholic Church, martyrs, the Holy Spirit. Studies show that red can have a physical effect, increasing the respiration rate and increases blood pressure, red is also said that people are hungry, ruby is the traditional gift anniversary wedding 40.

Meaning purple

Purple embodies the balance of red simulation and calm blue. This dichotomy can cause discomfort or uneasiness unless the bass is clear how the purple takes on the characteristics of your voice. Real feelings and mystical qualities, purple is a color often well liked by very creative or eccentric types and is the favorite color of adolescents.

How purple effects us mentally and physically:

• Uplifting
• Calm the mind and nerves
• Providing a sense of spirituality
• Encourages creativity

Words Key: Envy, Sensuality, bisexuality, spirituality, creativity, wealth, royalty, nobility, ceremony, mystery, wisdom, enlightenment, arrogance, extravagance, bright, mourning, profanity, exaggeration, confusion, homosexuality, pride, pink sign Scorpio (star), May, November, riches, romanticism (light purple), delicacy (light purple), penance. Purple is the color of mourning for widows Thailand, the favorite color of Cleopatra of Egypt, and the purple heart – given to soldiers wounded during the war.

Brown Meaning

Brown says stability, reliability and focus. It is the color of our earth and is associated with all things natural or organic.

How brown effects us physically and mentally:

• Sense of security
• Stability
• Connection land
• Provides a good feeling

Keyword: quiet, daring, depth, natural organisms, nature, heritage, rusticism, stability, tradition, anachronism, boorishness, dirt, dullness, filth, heaviness, poverty, roughness, earth (classical element), October, Capricorn, Scorpio (reddish brown, zodiac signs), down to earth. Brown can stimulate the appetite, wholesomeness, steadfastness, simplicity, ease of use and reliability.

Meaning of white

White projects purity, cleanliness and neutrality. Doctors don white coats, brides traditionally were white gowns and a white picket fence surrounds a safe and happy.

How do we mentally white color effects and physically:

• mental clarity
• encourages us to clear clutter or obstacles
• evokes purification thoughts or actions
• enables fresh beginnings

Keywords: Light, Reverence, purity, snow, peace, innocence, cleanliness, simplicity, security, humility, sterility, winter, cold, critical thinking, surrender, cowardice, fear, unimaginative, air, fire, death (Eastern cultures), hope, Aries, Pisces (zodiac signs), soft, vacuum and unfriendly (interior), January, celebration.

Meaning of gray

Gray is timeless, practical and solid. A costume color favorite long, gray can mix well with any color. Although, as often used name people rarely gray as a favorite color possibly because Gray also is associated with loss or depression.

How gray-effects is physically and mentally

• disturbing
• pregnant

Keyword: Elegance, humility, respect, reverence, stability, subtlety, wisdom, anachronism, boredom, decay, decadence, boredom, dust, entanglement, pollution, urban sprawl, strong emotions, balance, neutrality, mourning, formality, March.

Meaning of black

The black is reliable and powerful because that black can evoke strong emotions too can be overwhelming. A classic color for clothing possibly because it makes the user seems thinner and more sophisticated.

How do the effects in black us physically and mentally:

• inconspicious feeling
• Vacuum break
• mysterious evoking a sense of potential and possibility

Keywords: Absence, modernity, power, sophistication, formality, elegance, wealth, mystery, style, evil, death (Western cultures), fear, anonymity, anger, sadness, remorse, pain, sadness, sex, severity, compliance, rebellion, unity, pain, life, rebirth (ancient Egypt), slimming quality (fashion) January.

About the Author

CMYKreative – provider of Graphic Design & Website Design services that include: Corporate Identity, Website Design, Hosting and Programming, Exhibition Stands & Displays, Dynamic Powerpoint Presentations, Logo Design, Brochures, Banner Advertising, Packaging plus many more customer-driven services. Wherever you are . . . whatever you need . . . we can do it! Contact us here.

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